Club local comes from 9 men from different backgrounds who share an ambitious vision of entrepreneurship and a commitment to shedding light on local talents and flavours. This is where craftpeople and expert figures meet to combine their knowledge and their voice to create inspiring projects. Let’s raise our glasses to Quebec spirits!
Club local’s spirits all express the group’s values, which make for their unique signature.
Who is Club local
Here are the 9 co-founders of Club local, who all share an ambitious vision of entrepreneurship and a commitment to shedding light on local talents and flavours.
With his acute knowledge of the industry and the market, he is completely dedicated to the creation and success of the Club’s brands.
Chairman, Board of Directors
After working 38 years at the SAQ, Alain is pursuing his efforts of promoting Quebec products with Club local while teaching at HEC Montréal.
He started as the brand ambassador and quickly became our general manager. This artist of mixology brings out the best in our products.
Benoit Mc Nicoll
Marketing Director, Co-Founder
In the business for 24 years, the vice-president, strategy & creative of Bunka firmly believes that any act of communication starts by listening.
Maxime is co-founder and co-president of the Montreal-based company Moov AI. Its mission: to democratize artificial intelligence in Quebec.
First lawyer turned entrepreneur, he works alongside start-ups and is fueled by making projects happen and creating brands.
The common thread of his career in movie and advertising producing is telling atypical stories that strike the imagination.
François Le Brasseur
François is leading the Elixirs, Vins & Spiritueux agency, which he founded in 2001. Today, they represent more than 500 local and foreign products.
As an entrepreneur and an angel investor for the past 20 years, he teams up with passionate crews who share his love for business.
Club local also belongs to the partners who embrace our products and help shape our story.