Club local comes from 9 men from different backgrounds who share an ambitious vision of entrepreneurship and a commitment to shedding light on local talents and flavours. This is where craftpeople and expert figures meet to combine their knowledge and their voice to create inspiring projects. Let’s raise our glasses to Quebec spirits!

Club local’s spirits all express the group’s values, which make for their unique signature.

  • Passion
  • Quality
  • Creativity

Who is Club local

Here are the 9 co-founders of Club local, who all share an ambitious vision of entrepreneurship and a commitment to shedding light on local talents and flavours.

  • Sylvain Sylvain

    Sylvain Lague

    President, Co-Founder

    With his acute knowledge of the industry and the market, he is completely dedicated to the creation and success of the Club’s brands.

  • Alain Alain

    Alain Brunet

    Chairman, Board of Directors

    After working 38 years at the SAQ, Alain is pursuing his efforts of promoting Quebec products with Club local while teaching at HEC Montréal.

  • Maximilliano Maximilliano

    Maximiliano Valletta

    General Manager

    He started as the brand ambassador and quickly became our general manager. This artist of mixology brings out the best in our products.

  • Benoit Benoit

    Benoit Mc Nicoll

    Marketing Director, Co-Founder

    In the business for 24 years, the vice-president, strategy & creative of Bunka firmly believes that any act of communication starts by listening.

  • Maxime Maxime

    Maxime Boissonneault


    Maxime is co-founder and co-president of the Montreal-based company Moov AI. Its mission: to democratize artificial intelligence in Quebec.

  • Alexandre Alexandre

    Alexandre Panneton


    First lawyer turned entrepreneur, he works alongside start-ups and is fueled by making projects happen and creating brands.

  • Jean-René Jean-René

    Jean-René Parenteau


    The common thread of his career in movie and advertising producing is telling atypical stories that strike the imagination.

  • François François

    François Le Brasseur


    François is leading the Elixirs, Vins & Spiritueux agency, which he founded in 2001. Today, they represent more than 500 local and foreign products.

  • Olivier-2 Olivier-2

    Olivier Cabanes


    As an entrepreneur and an angel investor for the past 20 years, he teams up with passionate crews who share his love for business.