Club local comes from 9 men from different backgrounds who share an ambitious vision of entrepreneurship and a commitment to shedding light on local talents and flavours. This is where craftpeople and expert figures meet to combine their knowledge and their voice to create inspiring projects. Let’s raise our glasses to Quebec spirits!

Club local’s spirits all express the group’s values, which make for their unique signature.

  • Passion
  • Quality
  • Creativity

Who is Club local

Here are the 9 co-founders of Club local, who all share an ambitious vision of entrepreneurship and a commitment to shedding light on local talents and flavours.

  • Sylvain

    Sylvain Lague

    President, Co-Founder

    With his acute knowledge of the industry and the market, he is completely dedicated to the creation and success of the Club’s brands.

  • Alain

    Alain Brunet

    Chairman, Board of Directors

    After working 38 years at the SAQ, Alain is pursuing his efforts of promoting Quebec products with Club local while teaching at HEC Montréal.

  • Maximilliano

    Maximiliano Valletta

    General Manager

    He started as the brand ambassador and quickly became our general manager. This artist of mixology brings out the best in our products.

  • Benoit

    Benoit Mc Nicoll

    Marketing Director, Co-Founder

    In the business for 24 years, the vice-president, strategy & creative of Bunka firmly believes that any act of communication starts by listening.

  • Maxime

    Maxime Boissonneault

    Co-Founder

    Maxime is co-founder and co-president of the Montreal-based company Moov AI. Its mission: to democratize artificial intelligence in Quebec.

  • Alexandre

    Alexandre Panneton

    Co-Founder

    First lawyer turned entrepreneur, he works alongside start-ups and is fueled by making projects happen and creating brands.

  • Jean-René

    Jean-René Parenteau

    Co-Founder

    The common thread of his career in movie and advertising producing is telling atypical stories that strike the imagination.

  • François

    François Le Brasseur

    Co-Founder

    François is leading the Elixirs, Vins & Spiritueux agency, which he founded in 2001. Today, they represent more than 500 local and foreign products.

  • Olivier-2

    Olivier Cabanes

    Co-Founder

    As an entrepreneur and an angel investor for the past 20 years, he teams up with passionate crews who share his love for business.

Club local also belongs to the partners who embrace our products and help shape our story.

  • Station 22

  • Brasseurs du Nord

  • Cascades

  • BUNKA

  • Parade

  • Elixirs vins et spiritueux

  • Tocade vins et spiritueux

  • Content content

  • Dialekta

  • Duo-Tang Studio

  • Style and Ease

  • Barista café

  • Amer Québec

  • 1642 Sodas

  • Poche et Fils

  • Crémy Pâtisserie

  • Alambika

  • Bicom

  • Bell essences et fragrances

  • Gibou